Most revolutionary social listening tools how to#
In this extremely in-depth guide, you’ll learn what social media listening is, why you should be listening to your audience and exactly how to it. "If you’re using social media marketing, but you’re not listening to your audience - it’s time to start. Expert opinions of our social listening guide My social listening guide will walk you through all you need to know - what social listening is, what it can bring to your brand and business, and how to get started. You need a social media listening strategy. With 5K likes on Instagram and 20K engagements on Twitter, the campaign instantly went viral. The inspiration for this campaign was the firing of Lisa LaFlamme, a TV journalist, after she let her hair turn grey.ĭove changed the color of its logo and encouraged other brands to do the same. Its aim was to shift the perception of grey hair and fight ageism in the workplace. Talkwalker's Virality Map of Dove's #KeepTheGrey tweet shows how the campaign went viral online.The campaign collected over 8K online mentions with two-third having positive sentiment.ĭove, a US personal care brand, launched its #KeepTheGrey social media campaign in September 2022. Half of worldwide marketers started using social media listening to understand consumers' changing preferences and behavior during the COVID-19 pandemic. And, you'll miss positive reactions and feedback that could inspire your campaigns.
You'll miss conversations that could damage your brand's reputation. Once on that stage - with my global audience listening – I'll share my opinion of your brand and poor customer service. If I have a problem with your product – I won’t email and be ignored, nor phone and join a queue – I’ll leap onto the social media stage with my megaphone. As a consumer, I have some words of wisdom to share with brands.
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